New Rules for
As of December 28, 2001 new directory listings submitted through
Express option are subject to a non-refundable recurring
ANNUAL fee of $299.00.
This is a change from what was previously a one time fee of $299
(it had been raised from $199 earlier in 2001).
Directory entries already
listed with Yahoo! before 12/28/01 are not be subject to the annual
(It is probably important to say that technically Yahoo! charges
a fee that guarantees not a listing, but a review within seven days.
For practical purposes sites that otherwise meet Yahoo's criteria
for listing will appear after the fee is paid and the review is
In theory, non-commercial sites will still be considered by Yahoo!
for new listings without a fee. But most site marketers will tell
you that trying to get a free listing at Yahoo! has gone from being
unreliable to almost impossible in the face of Yahoo! staff cutbacks.
For years the only practical way to get any web site
reviewed and accepted by Yahoo!, whether commercial or nonprofit,
has been to pay the Yahoo! Express fee.
When that fee was only $199 it was within the reach of smaller
nonprofit organizations, and even at a one time fee of $299 it was
still manageable. But the possibility of paying $299 annually should
cause npo managers to ask whether their monies are well invested.
Why is this important? For
years Yahoo! has been one of the most significant search engine
in which you could be listed. Now there are other important competitors
in this market, notably Google, and Yahoo! is no longer dominant.
But for many public benefit corporations,
search engines are by no means the most important vehicle for building
awareness of your web site.
Given the propensity of search engine companies to think alike,
we may well see other annual fees for listing emerge.
It will be important to have counters in place so that you know
just how many visits your annual fees are buying. And then you should
It is not impossible that this situation will change again. Check
back for updated information.
Begin Excerpt From the Yahoo! site
"Subject to the terms below, and in Yahoo!'s sole discretion,
if your web site is accepted for inclusion in the Directory as part
of Yahoo! Express on or after December 28, 2001, then your web site's
continued inclusion in the Directory will be subject to additional
review each year and to the applicable, then current NON-REFUNDABLE
recurring annual fee ('Recurring Annual Fee').
"Subject to [the] above, the current applicable Recurring
Annual Fee is US $299 for web sites which do not offer adult content
and/or services .... If Yahoo is unable to successfully charge your
card or if the charge is refused, your site will be removed. IT
IS THE APPLICANT'S RESPONSBILITY TO KEEP CREDIT CARD INFORMATION
for full text
Note: different rates apply for "Adult Content" sites.
End Excerpt From the Yahoo! site
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