Online fundraising successes happen when the focus is on Community.
Conferences, trade magazines, everyone talks about "Online
Community" -- the tools and the techniques for interaction
between people and organizations online. Online Community is part
of the picture, but
Community is more. It's a way of looking at how the different elements
of your online presence interact to support relationships.
know they need it to reach customers, partners and employees. But the
'For Profit' world has much to learn from Nonprofits. We have always focused
The community life cycle - In the rush to get online, many
nonprofits have forgotten relationships.
Virtual community has four important stages (see the mouseovers
in the graphic above). In stages three and four -- driving participation
and encouraging evangelism -- virtual communities produce true value
for your organization.
drive four things critical to a successful web presence:
- there has to be a reason for people to return to your site after the
Word of Mouse Marketing - your web presence will be most successful
when people tell one another about your site.
Relationship Building - The Internet comes most alive when it
becomes a tool for sustaining relationships.
Knowledge Sharing - From its earliest days the guiding spirit
of the Internet has been that of sharing resources, tools, ideas. It's
still the lifeblood of being online.
If you need a cost-effective means to build and maintain relationships
online, Affinity Resources has the skills to plan, design, and implement
Virtual Communities augment face-to-face
community as you build and maintain solid relationships across a
broad swath of stakeholders and consumers.
Effective fundraising online begins with implementing basic,
community-focused fundraising principles. Then it combines them
with new and evolving techniques of relationship building, e-commerce,
Internet marketing, and Web design.
Unprecedented access to a enormous pool of donor prospects
exists, willing to seek out organizations, rather than the other
to market your site!
On and off line, people need to know how to find you!
Email your Donors.
E-mail provides a quick, inexpensive contact with your donor community,
but do you know how to personalize it for every individual?
the Web poorly turns donors away.
Organizations will not benefit from the Internet if their website
is too complicated, too boring, or just unattractive. Users return
to sites that do more than feed them information.
Through our sister organization, Affinity
Web Design, we offer the best in web design at rates that
are discounted for nonprofit organizations. For more information,