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Nonprofit Videos for Fundraising

Videos don't raise funds. Your story raises awareness and that leads to raising money to advance your mission.

There is much that you can do for yourself, especially steps 1 and 2 below.

  1. Obtain a video camera. It doesn't have to be expensive. The Flip costs around $200. The company even has a program for providing them to nonprofits for significant discounts.
  2. Create a video library. Use your camera. Record your events and services without having a predetermined plan. Store your raw video footage on a hard drive.
  3. Develop a video plan. Decide what story you want to tell and why. Be very clear about who the audience will be and how your video will be distributed.
  4. Seek an editor. You can use a volunteer, a consultant or a professional company. Have this person organize your video to tell a story. If it's for use primarily online it should be 60-90 seconds long. If it's for use offline, for a campaign or an event, it can be 5 - 7 minutes long.
  5. Upload the video to your website or to Or cut a DVD.

Free Resources:

View videos by other nonprofits:

Music and graphic resources:


If you don't have the resources or the time to do your work inhouse, Affinity Resources can fill in the gaps.

  • Script writing
  • Editing
  • Overall production
  • Web site integration
  • Email distribution
  • Obtain professional videographer on location

Here are samples of our work:

ACCP special project campaign. Overall production. Scripting, editing, web integration. 7 min. 15 sec.

InterHab special project campaign. Post-production. Editing. 6 min.

Author video. Filming, editing, web integration. 66 sec.

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