Internet Marketing - Overview

Effective Internet Marketing includes these components:

Website -- the complexity of a web site should be in the programming it takes to support the user, not in the volume of the content it offers. The best sites are intuitive and easy to use. An independent specialist in working with nonprofits, Affinity Resources has designed and/or built and/or revised over 70 web sites. More . . .

Web Design Mistakes -- here are some common mistakes that are made by web designers that can and should be corrected. More . . .

Website Analysis -- maybe you're not ready to do anything new with your web site, or you don't know where to begin. Start with a professional web site analysis. More . . .

Email Model -- Direct Mail has long been the model for email. But now we know there's a better model. More . . .

Email Strategy and Plan -- Without a detailed plan and an email strategy, your donors won't know what's going on at your organization. Email, properly used, will bring them back again and again. But remember, it's a tool for two-way communication. More . . .

Email Tracking -- You want to know how many people open your email, who clicks through to the web site, and who makes a donation. But here's an article about what not to do. More . . .

Email Audit -- If your email marketing has failed to perform up to expectations, there could be dozens of reasons. The best way to improve is a complete email audit. More . . .

Email Lists -- If you don't have an email listserv your member communications are getting out of control. Gain control here.

Search Engine Ranking Essentials -- Getting found through a search engine such as Google is often a matter of having your information appear on the first page of the search engine results. We show you how (or you can ask us to help). More . . .

Search Engine Optimization -- This is a complicated way of talking about what it takes to get high search engine rankings. The first step is finding out where you stand now. More . . .