Videos don't raise funds. Your story raises awareness and that
leads to raising money to advance your mission.
There is much that you can do for yourself, especially
steps 1 and 2 below.
Obtain a video camera. It doesn't have to
be expensive. The Flip costs around $200. The company even has
a program for providing them to nonprofits for significant discounts.
Create a video library. Use your camera. Record
your events and services without having a predetermined plan.
Store your raw video footage on a hard drive.
Develop a video plan. Decide what story you
want to tell and why. Be very clear about who the audience will
be and how your video will be distributed.
Seek an editor. You can use a volunteer, a consultant or a
professional company. Have this person organize your video to
tell a story. If it's for use primarily online it should be 60-90
seconds long. If it's for use offline, for a campaign or an event,
it can be 5 - 7 minutes long.
Upload the video to your website or to YouTube.com.
Or cut a DVD.