WHY USE A CONSULTANT?
Involving professional fundraising counsel in your campaign will
always seem at first to be an expensive proposition. Keep this
important decision in perspective by focusing on outcomes.
brings skills and expertise that may be lacking in your organization. Counsel can be used on
a short-term basis to teach staff, or on an as-needed basis to
work with the board. The consultant-as-coach can be a useful model
for developing a knowledge base of fundraising principles and techniques.
Long-term relationships build trust and dependable results.
While there are fundraising principles that hold true in
almost every instance, fundraising is a relationship-based art
not a by-the-book
science. Having worked through various situations with a variety
of people and needs, your consultant brings a range of options
to draw on in order to achieve an objective.
brings both authority and integrity to your fundraising needs. Free to observe
organizational dynamics, a consultant tells
the truth about your situation and what campaign victory will require.
S/he is a messenger who is concerned not with popularity but with
It is natural
for staff and volunteers to become emotionally attached to their
organizations in ways that sometimes
make it difficult
to evaluate challenging situations and make good choices. To help
you view your organization from the perspective of a potential
donor, counsel will diagnose problems and assess strengths and
staff are consumed with completing daily tasks, counsel can consider
the overall strategy. Remaining focused on long-term
objectives is a challenge for every organization. Your consultant
will assist in developing clear, coordinated plans for fundraising
that identify tasks, timelines, and responsibility.
you pay a consultant you can expect that things will happen.
Onsite meetings that are scheduled with a consultant have an
urgency to them. Staff and volunteers are conscientious
about completing assignments. The consultant keeps organization
attention focused on actions that will accomplish goals. S/he
will ask the hard questions that others within the organization
may be hesitant to push.
working with development staff generally produces greater results. A
study of fundraising by Catholic schools published by Rev. John
A. Flynn and Dr. Larry A. Thompson showed that those employing
both a development director and a consultant raised 2.6 times
more than schools with a development director only.
(This article was inspired by Partners in Philanthropy)
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